Media Strategies

The Best Start Resource Centre will arrange for media coverage across Ontario. Interior and exterior transit and mall advertising will appear in many Ontario communities. A complete list will be posted once negotiations are complete. Radio PSAs will be sent to Ontario radio and TV stations. Media kits will be distributed to newspapers and magazine contacts across Ontario. For more details on provincial media strategies, contact Hiltrud Dawson.

Provincial Mass Media Initiatives

The Resource Centre will purchase a media buy through News Canada and will distribute TV and radio news clips, and camera ready newspaper articles to news outlets across Ontario.

Mall posters will be shown in the following communities: Barrie, Brampton, Burlington, Etobicoke, Hamilton, Kingston, Kitchener, London, Markham, Mississauga, Nepean, North Bay, Peterborough, Scarborough, St Catherine's, Stoney Creek, Sudbury, Thunder Bay, Toronto, Waterloo and Windsor.

Transit advertising is scheduled for these communities: Barrie, Brampton, Burlington, Durham, Guelph, Hamilton, Kingston, Kitchener, London, Markham, Mississauga, North Bay, Oakville, Ottawa, Peterborough, Sarnia, Sault Ste Marie, St Catherine's, Sudbury, Thunder Bay, Timmins, Toronto, Vaughan and Windsor.

Ideas for Local Media Initiatives

You can enhance the provincial media coverage by working with local media including community papers and ethnic press. Consider writing articles about local statistics and concerns about PPMD. Arrange for a media interview with a knowledgeable health care provider or with a mom who has recovered from PPMD, Encourage your local media contacts to use the clips, articles and PSAs. ... More ideas and tips will follow.

Media Resources

Media resources such as camera-ready articles will be made available on the website once they have been developed. The media prefers to have a local angle. You can begin by collecting local statistics and stories.



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