March 2005, the Best Start Resource Centre launched
its Health Before Pregnancy Provincial Campaign. Many
men and women wait until a pregnancy is confirmed before
they seek prenatal care or make changes to their lifestyle
or health choices. These efforts, while important for
improving birth outcomes, often occur too late to have
a positive impact on the developing baby during its
critical stages of development. There are many things
that both men and women can do before
pregnancy to improve the health of their future children.
Although half of all pregnancies in
Canada are unplanned, this campaign was designed for
men and women between the ages of 20 - 40 who are planning
a pregnancy. Best Start recognized that those with unplanned
pregnancies are more likely to be at increased risk
for various adverse outcomes and probably would not
benefit from most of the information provided through
health begins long before a baby is conceived.
healthy baby is dependent on the health of both the
mother and the father prior to pregnancy.
Mass Media: Best Start arranged for transit ads,
(bus and GO train), and movie theatre advertising. Best
Start also developed camera-ready articles and TV and
radio news clips for Ontario media.
Activities: Best Start provided local groups with
resources and information for local initiatives and
will encouraged them to share the resources with other
health care providers in their community.