Mass Media Strategies
Best Start arranged for media coverage across the province of Ontario through a variety of methods:
 Media kit available electronically to Ontario newspapers, radio and TV stations;
Transit bus advertisements in selected communities;
Camera ready news articles, TV and radio ads available to Ontario newspapers, radio and TV stations
Bookmarksin selected community libraries;
Paid advertisements in selected parent magazines;
Ideas for Local Media Initiatives:
You can enhance the provincial media coverage by working with local media. Consider sending camera ready ads, radio PSAs or feature stories to your local media contacts. Arrange for a media interview with a knowledgeable service provider or with a physically active family and their 2 to 5 year old child. Write articles about local statistics and concerns about physical activity and health issues. For more information about working with the media, see: Tips for Working with the Media (in development).
Mass Media Materials:
Bus and Transit Ads 35x11 inches (low rez pdf)
Bookmarks available at libraries of selected communities
Camera Ready Ad;
Feature Stories – English - French
Camera Ready Ad – English - French
Public Service Announcement (PSA)
Radio PSA’s
English Clip 1 - Clip 2
French: Clip 1 - Clip 2
Video Clips : English -
French
Media Kit
Backgrounder
Media advisory template
Media release templates: 1 Your city 2. Ontario
Photo release template
Media Advocacy Workbook from The Health Communication Unit
Media in your community:
Have a ball together! bookmarks will be available at libraries in the following communities and counties during the month of October:
Click on the first letter of your community.
[A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W]
Transit Bus Advertisements
Best Start has purchased advertising space on buses for the month of October in the following communities:
[A] [B] [C] [E] [G] [H] [K] [L] [M] [N] [O] [P] [R] [S] [T] [U] [V] [W]
For more information contact Sylvie Boulet
Have a ball together! Raising Healthy Kids is Child’s Play
October 2009
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