Mall Ads
Timing: Aug 27 to Sept 23 or Sept 3 to 30, 2012, depending on the community
Communities:
Barrie,
Cornwall,
Hamilton,
Kitchener,
London,
Markham,
Ottawa,
Richmond Hill,
Stoney Creek, Sarnia,
Thornhill, Thunder Bay, Toronto (Fairview, Eaton Centre, Woodbine),
Windsor
Interior Transit Ads
Timing: Aug 27 to Sept 23 or Sept 3 to 30, 2012, depending on the community
Communities:
Barrie, Belleville, Brantford,
Chatham-Kent, Cornwall,
Durham (Whitby, Ajax, Pickering)
Elliot Lake,
Fort Erie,
Guelph,
Hamilton,
Kenora, Kitchener-Waterloo-Cambridge,
Midland,
North Bay,
Orangeville, Orillia, Ottawa,
Peterborough, Port Hope-Cobourg,
Sarnia, Sault Ste. Marie, St. Catharines–Niagara, St. Thomas, Stratford, Sudbury,
Timmins, Thunder Bay, TTC (subway, streetcar, bus),
Windsor, Woodstock,
York Region Transit (Markham-Newmarket-Aurora-Richmond Hill-Vaughan)
Exterior Transit Ads:
Timing: September 3 to 30, 2012
Communities: Go Buses (for communities, see the bus routes on the map at www.gotransit.com/publicroot/en/schedules/sysmap.aspx)
Cineplex Theatre Ads
Timing: September 7 to 20, 2012
Communities: Digital still pre-movie ads (10 seconds) in all 56 Ontario theatres (594 screens)
News Canada:
Timing: September 2012
Communities: Release English and French articles to print and web media (available online to Ontario media and beyond).
Social Media Release - The release is available through the News Canada website. Please share as appropriate with your social media links. News Canada will also promote this social media release. The link is: http://www.newscanada.com/social-media-release-help-promote-alcohol-free-pregnancies-healthier-babies-74465
Print Articles - There are 3 English and 3 French ready to use articles available through News Canada. You can encourage your local media to access these articles, use them in your newsletters etc. News Canada will also promote the articles to print media. The links are:
“Why alcohol and pregnancy don’t mix” - http://www.newscanada.com/print-sep-why-alcohol-and-pregnancy-dont-mix-74228
“Drinking while pregnant preventable yet common cause of brain damage” - http://www.newscanada.com/print-sep-drinking-while-pregnant-preventable-yet-common-cause-of-brain-damage-74230
“Help promote alcohol-free pregnancies, healthier babies” - http://www.newscanada.com/print-sep-help-promote-alcohol-free-pregnancies-healthier-babies-74229
“L’alcool et la grossesse ne font pas bon ménage. Pourquoi?” - http://www.newscanada.com/print-sep-lalcool-et-la-grossesse-ne-font-pas-bon-menage-pourquoi-74231
“Promouvoir des grossesses sans alcool et la naissance de bébés en meilleure santé” - http://www.newscanada.com/print-sep-promouvoir-des-grossesses-sans-alcool-et-la-naissance-de-bebes-en-meilleure-sante-74232
“Il est possible d’éviter l’alcool durant la grossesse. Pourtant cela reste l’une des principales causes de lésions cérébrales!” - http://www.newscanada.com/print-sep-il-est-possible-deviter-lalcool-durant-la-grossesse-pourtant-cela-reste-lune-des-principales-causes-de-lesions-cerebrales-74233
