Alcohol and Pregnancy Media Buys - September 2012

The Prevention Working Group of FASD ONE, through funding from the Public Health Agency of Canada - Ontario Region, purchased a range of provincial media buys about alcohol and pregnancy for September 2012. These media buys support local efforts to raise awareness about alcohol and pregnancy.

The media buys are in English. The exception is the availability of the News Canada articles in both French and English.

Supplementing Media Buys
If you want to supplement the media buys, Best Start Resource Centre can provide you with the data files for the creative in French and English, for your local use. You will be responsible for any additional design costs (re-sizing for your media, inserting your own logos, etc) and for the cost of your media buys.

The creative is in vertical (mall ads) and horizontal (cinema ads and transit ads) formats. Sizes are modified slightly for different media buys.

Communities and Timing

Mall Ads

Timing: Aug 27 to Sept 23 or Sept 3 to 30, 2012, depending on the community

Richmond Hill,
Stoney Creek, Sarnia,
Thornhill, Thunder Bay, Toronto (Fairview, Eaton Centre, Woodbine),

Interior Transit Ads

Timing: Aug 27 to Sept 23 or Sept 3 to 30, 2012, depending on the community

Barrie, Belleville, Brantford,
Chatham-Kent, Cornwall,
Durham (Whitby, Ajax, Pickering)
Elliot Lake,
Fort Erie,
Kenora, Kitchener-Waterloo-Cambridge,
North Bay,
Orangeville, Orillia, Ottawa,
Peterborough, Port Hope-Cobourg,
Sarnia, Sault Ste. Marie, St. Catharines–Niagara, St. Thomas, Stratford, Sudbury,
Timmins, Thunder Bay, TTC (subway, streetcar, bus),
Windsor, Woodstock,
York Region Transit (Markham-Newmarket-Aurora-Richmond Hill-Vaughan)

Exterior Transit Ads:

Timing: September 3 to 30, 2012

Communities: Go Buses (for communities, see the bus routes on the map at

Cineplex Theatre Ads

Timing: September 7 to 20, 2012

Communities: Digital still pre-movie ads (10 seconds) in all 56 Ontario theatres (594 screens)

News Canada:

Timing: September 2012

Communities: Release English and French articles to print and web media (available online to Ontario media and beyond).

Social Media Release - The release is available through the News Canada website. Please share as appropriate with your social media links. News Canada will also promote this social media release. The link is:

Print Articles - There are 3 English and 3 French ready to use articles available through News Canada. You can encourage your local media to access these articles, use them in your newsletters etc. News Canada will also promote the articles to print media. The links are:

“Why alcohol and pregnancy don’t mix” -

“Drinking while pregnant preventable yet common cause of brain damage”  -

“Help promote alcohol-free pregnancies, healthier babies” -

“L’alcool et la grossesse ne font pas bon ménage. Pourquoi?” -

“Promouvoir des grossesses sans alcool et la naissance de bébés en meilleure santé” -

“Il est possible d’éviter l’alcool durant la grossesse. Pourtant cela reste l’une des principales causes de lésions cérébrales!” -


Please note that coverage varies by community, depending on cost and availability. For example, in a small community, there may be an ad in each bus, and in a larger community, there may be an ad a percent of the buses.

Support Materials
For displays, posters, brochures and other materials to support your efforts to raise awareness about alcohol and pregnancy, visit

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