The Prevention Working Group of
FASD Stakeholders of Ontario involves key staff from
Motherisk,
Mothercraft (Breaking
the Cycle), Best Start
Resource Centre , AWARE,
Union
of Ontario Indians, Porcupine
Health Unit and Jane Hoy Initiatives. All of these
individuals and organizations provided expert input
and guided the development of these materials.
In addition, the materials were
focus tested with women who were pregnant or recently
had a baby in the communities of Kingston, Toronto,
North Bay and Timmins. A total of 34 individuals participated
in the focus testing. Their input was used to refine
the images, tone, wording, colours and design of the
materials. The focus groups were presented with 4
design concepts.
As a result of the focus group input,
the Main Concept (hand holding a pregnancy test) was
selected as the foundation for the materials that
are available electronically, in print, and in mall
and transit ads across Ontario. There was sufficient
interest in the Alternate Concept (a woman holding
a pregnancy test) that the working group decided to
make materials using this concept available electronically,
for those who wished to print their own materials.
All of these alcohol and pregnancy
materials are available in French and English.
Focus
test report in PDF.
